The travel landscape is evolving rapidly, and 2025 is set to bring exciting new trends driven by technology, sustainability, and changing traveler preferences. Whether you’re seeking off-the-beaten-path adventures or digital nomad-friendly destinations, here’s what to expect in travel this year.
1. JOMO Travel: The Joy of Missing Out
In contrast to the FOMO (Fear of Missing Out) travel craze, 2025 will see a rise in JOMO (Joy of Missing Out) travel. Travelers are prioritizing relaxation and wellness, opting for secluded getaways where they can disconnect from technology and recharge. Popular destinations include private villas in Tulum, Mexico, and luxury cabins in Broken Bow, Oklahoma【16】.
2. “Phenomena-List” Travel: Chasing Natural Wonders
Travelers in 2025 are planning their trips around extraordinary natural phenomena. From seeing the Northern Lights in Finland to experiencing the bioluminescent plankton in Florida, more people are prioritizing destinations that offer breathtaking natural spectacles【18】.
3. Set-Jetting: Travel Inspired by Film and TV
The popularity of travel influenced by movies and TV shows continues to grow. Destinations featured in hit series and films are expected to draw travelers in 2025, including Dubai (inspired by The Real Housewives of Dubai), Yellowstone National Park (due to Yellowstone), and Cape Town (One Piece)【18】.
4. Responsible and Sustainable Travel
Environmental and ethical travel are becoming mainstream. Eco-tourism initiatives such as wildlife conservation programs, beach clean-ups, and local community engagement are gaining traction. Destinations promoting sustainable tourism include Rwanda, Botswana, and Costa Rica【20】.
5. Digital Itineraries & AI-Powered Travel Planning
AI-driven travel planning is becoming more sophisticated, with platforms like ChatGPT assisting travelers in curating personalized itineraries. Expect to see more AI-enhanced booking experiences, VR previews of destinations, and app-based concierge services in 2025【19】.
6. Destination Dupes: Avoiding Overcrowded Tourist Spots
With overtourism increasing in cities like Amsterdam and Barcelona, travelers are opting for “destination dupes”—lesser-known but equally appealing alternatives. For example, Vilnius, Lithuania, is emerging as an alternative to Amsterdam, and Taipei is being chosen over Seoul【19】.
7. Townsizing: Small-Town Escapes Over Big Cities
Americans are increasingly choosing small-town getaways over busy urban destinations. Places like Bretton Woods, NH, and Ouray, CO, are becoming hot spots for travelers looking for a cozy, slow-paced experience【16】.
8. Off-the-Beaten-Path Adventures
More travelers are seeking out remote, lesser-explored destinations for unique and unspoiled experiences. Locations like Zhangjiajie National Forest Park in China and wildlife reserves in Botswana are gaining popularity among adventure seekers【20】.
9. “Coolcations”: Escaping the Heat
With global temperatures rising, travelers are looking for cooler destinations to escape the summer heat. Iceland, Norway, and Canada are expected to see increased travel bookings in 2025【19】.
10. Accessibility-Focused Travel
Travel providers are enhancing their offerings to be more inclusive for travelers with disabilities, ensuring destinations and experiences are more accessible. This includes improved wheelchair-friendly facilities and sensory-friendly environments【20】.
Final Thoughts
The 2025 travel landscape will be shaped by personalized experiences, sustainability, and tech-driven convenience. Whether you’re chasing the Northern Lights, escaping to a quiet mountain retreat, or following the filming locations of your favorite TV show, this year offers something for every traveler.
Where will you be heading in 2025? Let us know in the comments!